top of page
Post: Blog2 Post

Home Internet Advertising News Latest Internet Advertising News AdvertisingCRICSnickers Spain

Writer's picture: Prejudice Awareness Prejudice Awareness

The company has since apologised and pulled down the 20-second spot


Snickers Spain was made to pull down a recent ad after viewers criticised it for being homophobic. The ad for Snickers Ice Cream has been dragged for reinforcing stereotypes that show the LGBTQ community in a poor light. Many Twitter users also pointed out that the ad was in bad taste and dangerous, considering the recent spate of attacks against gay men in the country.

The 20-second ad features an effeminate man played by influencer Aless Gibaja seated at a beach-side restaurant with a friend. Gibaja gives the waiter his order for a "sexy orange juice" in an exaggerated feminine style. The waiter instead hands him a bar of Snickers ice cream. Gibaja then instantly transforms into a bearded man with a gruff voice.


Read more on the original article : https://www.exchange4media.com/advertising-news/snickers-spain-dragged-for-homophobic-ad-115085.html

Comentarios


Subscribe to our Newsletter

Thanks for submitting!

© Copyright 2021. PrejudiceAwareness.com

All right reserved

Follow Prejudice Awareness

  • Noir LinkedIn Icône
  • Instagram
  • Facebook
bottom of page