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Generative AI models are known to amplify prejudice – can they be fixed?

Writer: Prejudice Awareness Prejudice Awareness

Artificial intelligence (AI) tools are known to reproduce and amplify human prejudice about race or gender, but correcting such discriminatory bias has proved challenging. US President Donald Trump’s return to power appears to have nipped in the bud any hopes of progress – unless Europe can stand up to the deregulatory wave. 


Dilapidated buildings, streets littered with trash, and cheerless residents sporting dirty clothes with holes in them. That’s how the AI-powered image creator Midjourney portrayed France's suburbs, the banlieues, in 2023, peddling negative stereotypes about the suburban neighbourhoods surrounding French cities. 

The disparaging portrayal of French suburbs was the subject of a viral campaign by ride-hailing app Heetch, which invited residents to send postcards to Midjourney’s developers urging them to remove banlieue bias from their AI model. 


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