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Writer's picturePrejudice Awareness

Breaking Bias With Virtual Reality: A Game-Changing Experiment

Updated: Dec 26, 2024

Using avatars and immersive experiences to tackle explicit and implicit prejudice.


  • Virtual reality (VR) creates a unique space for meaningful intergroup interactions, helping to reduce biases.

  • Cooperative tasks in VR are more effective than competitive ones in improving attitudes toward minorities.

  • VR impacts implicit and explicit biases alike, highlighting its versatility.


Prejudice and discrimination touch every corner of society, shaping the daily lives of marginalized groups worldwide. Whether it’s racial bias, cultural divides, or gender inequalities, these issues often stem from fear of the unknown and a lack of meaningful interactions with people who are different from us. Researchers have found that positive intergroup contact is one of the most effective ways to reduce prejudice. But how do we study these interactions in a world where social fragmentation seems to be on the rise? Enter virtual reality (VR).


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